Elias, Branding Studio, webflow partner

How much does an agency rebranding cost?

Your brand, our focus
Your brand, our focus
Your brand, our focus
Your brand, our focus
Branding
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/
Branding
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How much does an agency rebranding cost?
23/11/2024
9
Min

Giving your brand a new lease on life sends a strong signal to your customers and your market. It's an opportunity to redefine who you are, make an impression, and align your image with your ambitions. But behind every transformation lies a big question: how much will it cost?

This article is written by Studio Elias, a branding agency and certified Webflow partner. We rethink our clients' brands in 3 steps: Positioning, Visual Identity, Showcase Website. Contact us to discover our packages and get a quote.

{{block-cta-1}}

Whether you're weighing up a freelancer versus an agency, or trying to understand what lies behind the figures, this article guides you through the different options, steps, and pricing. And because at Studio Elias, our goal is to combine transparency with creativity, we explain how we tailor our offerings to your needs to support you.

Why invest in a rebrand?

Your brand identity is your signature.

Imagine your brand is a person. Its logo, its colors, its typography and its tone of voice are its clothes, its attitude, and its voice. Now, ask yourself: does your company still project the image you want? If the answer is "not really," it might be time for a rebrand.

Investing in a rebrand is much more than just changing your logo or refreshing your visuals. It's an opportunity to lay solid foundations to reposition your business in the market, capture the attention of new clients, and win back those who might have forgotten you. In short, it's the kind of investment that can transform your business from top to bottom.

{{cta-1}}

Refresh or complete rebrand: two budgets, two stories

Let's be honest: a rebrand can be expensive. But it all depends on your expectations. If your logo dates back to when flip phones were still in style, a graphic refresh might be enough. You adjust a few colors, modernize the fonts, and voilà, you're good to go! But be careful, this kind of facelift has its limits.

A complete rebrand, on the other hand, is a different story. We revisit everything: strategic positioning, visual identity, tone of voice, customer experience... It's the option to choose if you want to align your brand with new objectives, enter a new market, or simply stand out in a world where the competition never sleeps.

Deezer Rebrand (2024)

Deezer's rebrand is one of the most analyzed cases of 2025. Read our full breakdown in our Top 7 Rebrands.

Invest today to grow tomorrow

A rebrand is like redecorating your house before selling it: it requires effort, but it can multiply your perceived value. The numbers prove it: discover our study on the figures that show how branding transforms business growth. A well-thought-out brand attracts customers, builds loyalty, and establishes lasting trust. So yes, it comes with a cost, but think of it as a crucial step for your company's future.

And if you're wondering how to avoid getting lost in this creative jungle, don't worry: at Studio Elias, we know exactly how to transform your ideas into branding that will turn heads (and take your brand to the next level). 😉

Freelancer vs. agency: which option is right for your project?

When it comes to rebranding, choosing the right partner is already a big step towards success. But then, is it better to turn to a freelancer or an agency ? Spoiler alert: it all depends on your requirements, resources, and ambition. Let's break it down.

Freelancer: a solution for tight budgets

If your resources are limited, a freelancer can be a good starting point. Serious and competent, some freelancers offer rates starting around €1,500 for a brand guideline redesign. But be careful, a graphic redesign alone isn't always enough. If you also need a brand strategy or a complete repositioning, you'll often have to call on another expert, doubling (or even tripling) the cost.

For more complex projects, experienced freelancers can offer services between €5,000 and €20,000, depending on the specifications. This remains an interesting option if you're willing to coordinate multiple providers and play the orchestra conductor. But let's be honest: juggling strategy, design, and deployment can quickly become a headache.

Branding agency: a turnkey solution

When you work with an agency, you benefit from comprehensive and integrated expertise. No need to recruit here and there; the agency handles everything: strategy, visual identity, digital deployment, and much more. All with a consistency that makes a difference.

Agency fees generally start around €5,000 for the most competitive ones and can go up to €30,000 to €50,000 for high-end agencies. If you are a large company with very specific needs, such as international deployment, the allocated amounts can reach several hundreds of thousands of euros.

Patreon Rebranding

Freelancer or agency: how to choose?

  • Do you have a tight budget and specific needs? A freelancer might be a suitable solution, but be prepared to coordinate multiple parties if necessary.
  • Are you looking for an all-in-one, ready-to-use solution? An agency is ideal for ensuring consistency and results that match your ambitions.
At Studio Elias, we combine the best of both worlds:
  • A tailor-made approach that adapts to your budget and priorities.
  • A team of experts in strategy, design, and digital, for a coherent and impactful rebranding.

So, ready to transform your brand without tearing your hair out?

How does an agency calculate its pricing?

1. Strategy: laying solid foundations

Before designing a logo or choosing a color, a crucial question must be answered: Who are you and where do you want to go?

Strategy is the stage where we take the time to define:

  • Your positioning : What place do you want to occupy in the market?
  • Your personality : What values, what tone of voice?
  • Your brand platform : A compass to guide all your communication.
At Studio Elias, this step also includes naming, copywriting and the drafting of a manifesto for an authentic and impactful brand.

Estimated price: €3,000 to €10,000, depending on the scope of work.

Taglines developed by our teams for Bigbuddy's rebranding (Finance sector)

{{cta-2}}

2. Identity: giving your brand a face

Let's move on to the fun part: visual identity. This is where we create everything that will make your brand recognizable at a glance:

  • A logo unique and memorable. To understand what makes a truly memorable logo, check out our Top 10 Best Logos of All Time.
  • A typography that suits your personality.
  • A color palette that reflects your values.
  • Graphic elements such as illustrations, photographs, or even 3D animations.

Every detail is designed to ensure perfect harmony across all your materials. Estimated price: €2,000 to €20,000, depending on the project's complexity and the designer's reputation.

Sonos brand visual

3. Experience: connecting your brand with its audience

A strong identity isn't enough if it's not well implemented. This is where user experience (UX/UI) truly comes into its own:

  • Design of a website on Webflow, designed for strong SEO performance.
  • Wireframes and prototypes for smooth navigation.
  • Custom animations (hello GSAP) for an interactive result.
  • Training and maintenance so your team can easily manage everything.
At Studio Elias, we are a certified Webflowpartner, and that makes all the difference.

Estimated cost: €5,000 to €25,000, depending on the required features and site size.

{{cta-3}}

Why do these prices vary?

  1. Time spent : A simple project doesn't require as many hours as a complex deployment.
  2. Resources involved : The more experts involved (strategist, designer, developer, etc.), the higher the cost.
  3. The level of customization : A custom brand identity always costs more than a generic template.

At Studio Elias, we adapt to your needs and budget

Because rebranding isn't one-size-fits-all, at Studio Elias, we've developed a flexible and personalized approach to meet every situation, from startup projects to the repositioning of large corporations. Our philosophy? Tailoring our services to your budget while guaranteeing impeccable results.

Packaged offers for startups and small businesses

Are you just starting out or have limited resources? Don't worry, we'll take care of everything for you. At Studio Elias, we offer packaged offers specifically designed for startups and small businesses. These packages include the essentials for effective rebranding:

  • A clear and concise strategy : To lay solid foundations without breaking the bank.
  • A striking visual identity : A logo, a color palette, and everything else needed to make your brand stand out.
  • Simple yet impactful deployment : A basic but optimized Webflow site, ready to evolve with your growth.

Ideal for laying the groundwork for a brand that hits the mark, without exceeding your budget.

3D visual created by Elias for our client Pipole's rebranding

{{cta-2}}

Tailored Quotes: The Studio Elias Advantage

Every project is unique, just like your brand. That's why we never offer off-the-shelf solutions to our clients. Instead, we work with you to create a tailored proposal, adjusted to your needs and priorities.

  • Optimized Budget: If your budget is tight, we adjust the scope to focus on what truly matters.
  • Transparent Monitoring: You know exactly what you're paying for, with no surprises.

And because we know you like to be in control, we offer you clear and flexible steps to progress at your own pace.

{{block-cta-2}}

Premium Quality at Your Fingertips

Choosing Studio Elias means gaining access to a team of experts in strategy, design, and digital, all at a competitive price. Our mission is to ensure consistent and impactful branding, whatever budget you wish to invest.

So, whether you're a startup seeking visibility or an established company ready to reinvent itself, Studio Elias is here to support you with flexibility, creativity, and a healthy dose of expertise.

Looking to transform your brand without breaking the bank? Contact us, and let's explore how to create branding that will make your business shine. ✨

Inspirations: successful rebrands by Studio Elias

At Studio Elias, we've had the pleasure of assisting various companies with their brand transformation. Here are three emblematic projects that showcase our personalized approach and rebranding expertise.

Pipole: a childhood dream come true

Pipole, an audiovisual production company, wanted a brand image that reflected the creativity and benevolence of their approach. We:

  • Developed a strategy around the "Back to childhood" concept.
  • Developed a visual identity and an immersive Webflow site.
  • Delivered a comprehensive brand book with 3D symbolism and motion design.

👉 Learn more: Pipole

Bigbuddy: from training to financial education

Bigbuddy (formerly Cryptotech) sought a rebranding aligned with its educational ambitions. We:

  • Defined their brand platform and new naming strategy.
  • Proposed a modern and impactful artistic direction.
  • Deployed a Webflow site with custom animations and visuals.

👉 Learn more: Bigbuddy

Fuga Family: a culinary escape in the heart of Paris

Fuga Family, creator of unique venues like Laïa and Francette, sought to strengthen its positioning. We:

  • Designed distinct visual identities for each venue.
  • Developed a Webflow site reflecting the transporting atmosphere of their venues.
  • Delivered a comprehensive brand book for consistent communication.

👉 Learn more: Fuga Family

{{cta-1}}

Conclusion: So, how much should you budget for your rebranding?

A rebranding is a key investment for your brand's future. Freelance costs range from €1,500 to €20,000, depending on the required skills. With an agency like Studio Elias, you get comprehensive support that adapts to your budget.

At Studio Elias, we offer:

  • Custom quotes tailored to your budget.
  • Packaged offers for startups and small businesses.

Ready to transform your brand? Contact us, and let's create a brand identity that truly represents you. 🚀

Elias, Branding Studio, webflow partner

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How much does an agency rebranding cost?

Ressources
/
Branding
/
How much does an agency rebranding cost?
Updated on
1/6/2026
Auteur
Clément
Expert Brand & Web @ Elias
Expert Brand & Web @ Elias
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The main thing to remember

Rebranding isn't just about a new logo or color palette; it's a strategic overhaul of identity, perception, and brand experience. To keep costs from spiraling, this article highlights the key factors to control.

  • Clearly define the project scope: partial redesign (logo + palette) or complete overhaul (visual identity, verbal identity, materials, internal culture).
  • Budgets can vary: for a medium-sized company, expect generally between €20,000 and €80,000; for an international group, amounts often exceed one hundred thousand euros.
  • Cost factors: audits, workshops, benchmarks, brand strategy, visual system creation, multi-channel adaptations, usage rights, internal support.
  • To keep your budget under control: define a clear scope, prioritize key deliverables, plan a pilot phase, negotiate rights, and allocate a contingency margin.
  • A successful rebranding isn't judged solely by its aesthetics; it must generate value, increased recognition, enhanced consistency, communication effectiveness, and customer loyalty.

In conclusion: before launching a rebranding, ensure your budget, objectives, and scope are aligned. Investing isn't enough; the expenditure must be justified, controlled, and impactful.

Giving your brand a new lease on life sends a strong signal to your customers and your market. It's an opportunity to redefine who you are, make an impression, and align your image with your ambitions. But behind every transformation lies a big question: how much will it cost?

This article is written by Studio Elias, a branding agency and certified Webflow partner. We rethink our clients' brands in 3 steps: Positioning, Visual Identity, Showcase Website. Contact us to discover our packages and get a quote.

{{block-cta-1}}

Whether you're weighing up a freelancer versus an agency, or trying to understand what lies behind the figures, this article guides you through the different options, steps, and pricing. And because at Studio Elias, our goal is to combine transparency with creativity, we explain how we tailor our offerings to your needs to support you.

Why invest in a rebrand?

Your brand identity is your signature.

Imagine your brand is a person. Its logo, its colors, its typography and its tone of voice are its clothes, its attitude, and its voice. Now, ask yourself: does your company still project the image you want? If the answer is "not really," it might be time for a rebrand.

Investing in a rebrand is much more than just changing your logo or refreshing your visuals. It's an opportunity to lay solid foundations to reposition your business in the market, capture the attention of new clients, and win back those who might have forgotten you. In short, it's the kind of investment that can transform your business from top to bottom.

{{cta-1}}

Refresh or complete rebrand: two budgets, two stories

Let's be honest: a rebrand can be expensive. But it all depends on your expectations. If your logo dates back to when flip phones were still in style, a graphic refresh might be enough. You adjust a few colors, modernize the fonts, and voilà, you're good to go! But be careful, this kind of facelift has its limits.

A complete rebrand, on the other hand, is a different story. We revisit everything: strategic positioning, visual identity, tone of voice, customer experience... It's the option to choose if you want to align your brand with new objectives, enter a new market, or simply stand out in a world where the competition never sleeps.

Deezer Rebrand (2024)

Deezer's rebrand is one of the most analyzed cases of 2025. Read our full breakdown in our Top 7 Rebrands.

Invest today to grow tomorrow

A rebrand is like redecorating your house before selling it: it requires effort, but it can multiply your perceived value. The numbers prove it: discover our study on the figures that show how branding transforms business growth. A well-thought-out brand attracts customers, builds loyalty, and establishes lasting trust. So yes, it comes with a cost, but think of it as a crucial step for your company's future.

And if you're wondering how to avoid getting lost in this creative jungle, don't worry: at Studio Elias, we know exactly how to transform your ideas into branding that will turn heads (and take your brand to the next level). 😉

Freelancer vs. agency: which option is right for your project?

When it comes to rebranding, choosing the right partner is already a big step towards success. But then, is it better to turn to a freelancer or an agency ? Spoiler alert: it all depends on your requirements, resources, and ambition. Let's break it down.

Freelancer: a solution for tight budgets

If your resources are limited, a freelancer can be a good starting point. Serious and competent, some freelancers offer rates starting around €1,500 for a brand guideline redesign. But be careful, a graphic redesign alone isn't always enough. If you also need a brand strategy or a complete repositioning, you'll often have to call on another expert, doubling (or even tripling) the cost.

For more complex projects, experienced freelancers can offer services between €5,000 and €20,000, depending on the specifications. This remains an interesting option if you're willing to coordinate multiple providers and play the orchestra conductor. But let's be honest: juggling strategy, design, and deployment can quickly become a headache.

Branding agency: a turnkey solution

When you work with an agency, you benefit from comprehensive and integrated expertise. No need to recruit here and there; the agency handles everything: strategy, visual identity, digital deployment, and much more. All with a consistency that makes a difference.

Agency fees generally start around €5,000 for the most competitive ones and can go up to €30,000 to €50,000 for high-end agencies. If you are a large company with very specific needs, such as international deployment, the allocated amounts can reach several hundreds of thousands of euros.

Patreon Rebranding

Freelancer or agency: how to choose?

  • Do you have a tight budget and specific needs? A freelancer might be a suitable solution, but be prepared to coordinate multiple parties if necessary.
  • Are you looking for an all-in-one, ready-to-use solution? An agency is ideal for ensuring consistency and results that match your ambitions.
At Studio Elias, we combine the best of both worlds:
  • A tailor-made approach that adapts to your budget and priorities.
  • A team of experts in strategy, design, and digital, for a coherent and impactful rebranding.

So, ready to transform your brand without tearing your hair out?

How does an agency calculate its pricing?

1. Strategy: laying solid foundations

Before designing a logo or choosing a color, a crucial question must be answered: Who are you and where do you want to go?

Strategy is the stage where we take the time to define:

  • Your positioning : What place do you want to occupy in the market?
  • Your personality : What values, what tone of voice?
  • Your brand platform : A compass to guide all your communication.
At Studio Elias, this step also includes naming, copywriting and the drafting of a manifesto for an authentic and impactful brand.

Estimated price: €3,000 to €10,000, depending on the scope of work.

Taglines developed by our teams for Bigbuddy's rebranding (Finance sector)

{{cta-2}}

2. Identity: giving your brand a face

Let's move on to the fun part: visual identity. This is where we create everything that will make your brand recognizable at a glance:

  • A logo unique and memorable. To understand what makes a truly memorable logo, check out our Top 10 Best Logos of All Time.
  • A typography that suits your personality.
  • A color palette that reflects your values.
  • Graphic elements such as illustrations, photographs, or even 3D animations.

Every detail is designed to ensure perfect harmony across all your materials. Estimated price: €2,000 to €20,000, depending on the project's complexity and the designer's reputation.

Sonos brand visual

3. Experience: connecting your brand with its audience

A strong identity isn't enough if it's not well implemented. This is where user experience (UX/UI) truly comes into its own:

  • Design of a website on Webflow, designed for strong SEO performance.
  • Wireframes and prototypes for smooth navigation.
  • Custom animations (hello GSAP) for an interactive result.
  • Training and maintenance so your team can easily manage everything.
At Studio Elias, we are a certified Webflowpartner, and that makes all the difference.

Estimated cost: €5,000 to €25,000, depending on the required features and site size.

{{cta-3}}

Why do these prices vary?

  1. Time spent : A simple project doesn't require as many hours as a complex deployment.
  2. Resources involved : The more experts involved (strategist, designer, developer, etc.), the higher the cost.
  3. The level of customization : A custom brand identity always costs more than a generic template.

At Studio Elias, we adapt to your needs and budget

Because rebranding isn't one-size-fits-all, at Studio Elias, we've developed a flexible and personalized approach to meet every situation, from startup projects to the repositioning of large corporations. Our philosophy? Tailoring our services to your budget while guaranteeing impeccable results.

Packaged offers for startups and small businesses

Are you just starting out or have limited resources? Don't worry, we'll take care of everything for you. At Studio Elias, we offer packaged offers specifically designed for startups and small businesses. These packages include the essentials for effective rebranding:

  • A clear and concise strategy : To lay solid foundations without breaking the bank.
  • A striking visual identity : A logo, a color palette, and everything else needed to make your brand stand out.
  • Simple yet impactful deployment : A basic but optimized Webflow site, ready to evolve with your growth.

Ideal for laying the groundwork for a brand that hits the mark, without exceeding your budget.

3D visual created by Elias for our client Pipole's rebranding

{{cta-2}}

Tailored Quotes: The Studio Elias Advantage

Every project is unique, just like your brand. That's why we never offer off-the-shelf solutions to our clients. Instead, we work with you to create a tailored proposal, adjusted to your needs and priorities.

  • Optimized Budget: If your budget is tight, we adjust the scope to focus on what truly matters.
  • Transparent Monitoring: You know exactly what you're paying for, with no surprises.

And because we know you like to be in control, we offer you clear and flexible steps to progress at your own pace.

{{block-cta-2}}

Premium Quality at Your Fingertips

Choosing Studio Elias means gaining access to a team of experts in strategy, design, and digital, all at a competitive price. Our mission is to ensure consistent and impactful branding, whatever budget you wish to invest.

So, whether you're a startup seeking visibility or an established company ready to reinvent itself, Studio Elias is here to support you with flexibility, creativity, and a healthy dose of expertise.

Looking to transform your brand without breaking the bank? Contact us, and let's explore how to create branding that will make your business shine. ✨

Inspirations: successful rebrands by Studio Elias

At Studio Elias, we've had the pleasure of assisting various companies with their brand transformation. Here are three emblematic projects that showcase our personalized approach and rebranding expertise.

Pipole: a childhood dream come true

Pipole, an audiovisual production company, wanted a brand image that reflected the creativity and benevolence of their approach. We:

  • Developed a strategy around the "Back to childhood" concept.
  • Developed a visual identity and an immersive Webflow site.
  • Delivered a comprehensive brand book with 3D symbolism and motion design.

👉 Learn more: Pipole

Bigbuddy: from training to financial education

Bigbuddy (formerly Cryptotech) sought a rebranding aligned with its educational ambitions. We:

  • Defined their brand platform and new naming strategy.
  • Proposed a modern and impactful artistic direction.
  • Deployed a Webflow site with custom animations and visuals.

👉 Learn more: Bigbuddy

Fuga Family: a culinary escape in the heart of Paris

Fuga Family, creator of unique venues like Laïa and Francette, sought to strengthen its positioning. We:

  • Designed distinct visual identities for each venue.
  • Developed a Webflow site reflecting the transporting atmosphere of their venues.
  • Delivered a comprehensive brand book for consistent communication.

👉 Learn more: Fuga Family

{{cta-1}}

Conclusion: So, how much should you budget for your rebranding?

A rebranding is a key investment for your brand's future. Freelance costs range from €1,500 to €20,000, depending on the required skills. With an agency like Studio Elias, you get comprehensive support that adapts to your budget.

At Studio Elias, we offer:

  • Custom quotes tailored to your budget.
  • Packaged offers for startups and small businesses.

Ready to transform your brand? Contact us, and let's create a brand identity that truly represents you. 🚀

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