Overview
Submagic has become a go-to for creators and brands publishing lots of vertical video. Upload raw footage and the tool handles the tedious parts of editing:
- Animated captions in 118 languages, styled to hold attention.
- Magic Clips: a long video (podcast, webinar, interview) is automatically cut into several shorts around its highlights.
- AI B-roll, zooms, transitions, sound effects and royalty-free music.
- Silence and filler-word removal.
Submagic claims more than 4 million users and offers an API to automate production.
Pros
- Big time saver on captioning and clipping.
- Effective caption styles that are easy to customise.
- Multilingual with solid accuracy.
- Simple: no need to master Premiere or CapCut.
Cons
- Monthly video quotas, even on paid plans.
- Default “viral” styles look very similar from one account to another.
- For narrative editing or a brand film, a real editor is still essential.
Studio Elias’s recommendation
Submagic is perfect for industrialising short formats: podcast clips, founder talks, testimonials. The trap is sticking with the default styles everyone uses. Build a template with your brand’s colours and typefaces and reuse it everywhere: your videos will be recognisable at first glance.
FAQ
Is Submagic free?
Submagic offers a free trial; paid plans start at $12 per member per month on yearly billing.
Which languages does Submagic support?
Captions are generated in 118 languages.
How is it different from CapCut?
CapCut is a full editing suite; Submagic mostly automates captions, clipping and styling for short-form video.
