Overview
Posting across several networks quickly eats up time: one app to schedule, one for numbers, one for messages. Metricool brings it all into one tool organised around the brand: connect one account per network (Instagram, Facebook, LinkedIn, TikTok, X, Pinterest, YouTube, Google Business…) and work from a shared calendar.
- Drag-and-drop scheduling, with previews per network and best times to post.
- Automatic analytics and reports, customisable and exportable for clients.
- Competitor tracking: 5 on Free, up to 100 with Starter.
- Unified inbox for messages and comments.
- Ads: create and manage Meta Ads and Google Ads campaigns; for TikTok Ads, Metricool only shows results.
Pros
- Everything in one place: calendar, analytics and ads.
- Free plan with no time limit.
- Per-brand pricing that suits agencies and freelancers.
- Official partner of Google, Meta, Pinterest, LinkedIn and X.
Cons
- 20 posts a month on the free plan.
- TikTok Ads campaigns are still created in TikTok Ads Manager.
- Instagram Stories with links or stickers must be posted manually.
- Some users report occasionally out-of-sync metrics and patchy support.
Studio Elias’s recommendation
For one brand and a moderate posting pace, start with the free plan. For several brands or client reports, compare Starter and Advanced. A scheduling tool doesn’t replace an editorial line: define your content pillars, tone of voice and visual codes first, then use Metricool to keep the pace without losing consistency.
FAQ
Is Metricool free?
Yes, the Free plan has no time limit and covers one brand with 20 scheduled posts a month.
Does Metricool have a mobile app?
Yes: scheduling, analytics, messages and reports are available on mobile; ad management stays on the web.
Is yearly billing worth it?
Yes, it cuts the price by about 20% compared with monthly billing, if you are sure to keep the tool for a year.
