Overview
Looka is an online tool that creates logos with artificial intelligence. Launched in 2016 as Logojoy, it claims more than 20 million entrepreneurs as users. The flow is simple: enter your business name and industry, pick styles, colours and symbols, and the tool generates dozens of options.
You can then change colours, fonts and layout. Previews update with every edit, and you see your logo on business cards, T-shirts and social media. With the Brand Kit, Looka automatically applies your logo, colours and fonts to more than 300 templates (posts, letterheads, signatures, invoices, guidelines).
Pros
- Fast: a usable logo in minutes, no design skills needed.
- Free until you buy: explore as much as you like.
- Complete kit: ready-to-use assets with the Brand Kit.
- Low price for a very first launch.
Cons
- The Basic package only gives a low-res PNG, not enough for print or transparent backgrounds.
- Logos built from generic symbols and fonts: other businesses may have one very close to yours.
- No brand strategy, no positioning, no trademark search.
- The Brand Kit is a yearly subscription.
Studio Elias’s recommendation
Looka is fine for testing an idea, launching a side project or having a temporary logo while you validate a market. As soon as your brand needs to last, raise funds, stand out or be registered, a logo assembled from generic elements becomes a risk: weak differentiation, hard to protect, an identity that says nothing. That is exactly where branding work comes in: a brand platform first, then a bespoke visual identity.
FAQ
How much does a Looka logo cost?
Designing and editing is free. To download your files: $35 for a low-res PNG, $72 for high-res and vector files, or $96 a year with the Brand Kit.
Is Looka really free?
Designing is free, downloading is not: you need to buy a package to get your files.
Can I trademark a Looka logo?
You own it after purchase, but a logo built on generic symbols can be hard to protect. Run a trademark search before filing.
