Choosing a SEA agency is not just about comparing logos, it is above all a question of method, transparency and results that you can read in your pipeline. So we've brought together serious players, explained what they're really good at, and what to check before signing, so you can make a quick and clear decision.
Why Call Them : If You Want to Judge On SQL And on the Margin, not we have CTR. The team structures a short pilot with three hypotheses, creations that prove it and legitimate reporting, in a Google Ads approach detailed and pragmatic that goes from product flow to CRM feedback. Brands like Devialet, Aqualand, PrestaShop, Le Fooding, Coding Paris And Taboola Have already been successfully supported thanks to their Google Ads approach.
Ideal for : SMEs and ETI who are looking for a clear framework and an increase in power without piling up tools.
Why Call Them : established French player, positioned in performance with a real e-commerce and leadership history. Google Premier Partner certified according to their official presentation, which attests to a level of expertise and volumes managed.
Ideal for : e-retailers who want to structure Search and Performance Max and improve the Shopping flow.
Why Call Them : a company known for its rapid iterations and its performance roots, with Google Partner recognition can forward publicly.
Ideal for : Brands that want to accelerate quickly on Search and YouTube with a logic of experimentation.
Why Call Them : if your challenge is as much data as media, with the need to align BI, audiences and Google Ads purchases in a group setting.
Ideal for : ETI and major accounts that require strong governance and data integration.
Why Call Them : performance approach with an SEO mix plus SEA and an ability to link traffic and revenue.
Ideal for : SMEs and groups that want a simple business reading and clear trade-offs.
Why Call Them : experienced SEA team with an appreciated pedagogy and clean bases on Search and Shopping.
Ideal for : retailers with marked seasonality who want fine control of flows.
Why Call Them : a high-density senior firm, known for its SEA frameworks and its careful documentation.
Ideal for : structures that need a clear direction before scaling.
Why Call Them : if you need to harmonize accounts by market, align brands and secure the measure.
Ideal for : international brands and expanding DNVB.
Why Call Them : if you are looking for an actor who can orchestrate content, SEO and SEA to capture more intent.
Ideal for : SMEs that want a one-stop shop that can be controlled.
Why Call Them : Google levers at scale with access to betas and a real performance culture.
Ideal for : advertisers with substantial budgets and need for volume.
Why Call Them : if you want a data-oriented partner who is comfortable in several European markets.
Ideal for : scale-ups and EU groups with multilocal presence.
Why Call Them : clear support on the Search and Shopping side with an emphasis on customer understanding and measurement.
Ideal for : SMS ramping up on Google Ads.
There is no single winner. Choose according to your context: pilot 6—8 weeks oriented pipeline if you are starting out, Shopping flow and margin if you are an e-merchant, CRM feedback if you are in B2B. Always ask for an example of anonymized reporting before signing.
Control three simple elements: from numerical cases to the sale, a dashboard that you understand, and a clear test method with decision criteria. A Google Partner certification is a good signal, not a guarantee of results.
Plan a 6—8 week pilot with a media budget adapted to your basket and an agency package that covers set-up, creation and reporting. The total depends on the number of countries, catalog, and CRM integrations.
Google Ads captures intent and PMax can amplify delivery, but success comes mostly from a clean flow, fast pages, a well-organized catalog, and margin measurement. Test and keep what really improves the profit.
Ask for the eight-week test plan, the pace of committees, the list of deliverables, and a sample dashboard. Compare the clarity of the answers and the ability to explain without jargon.
Choosing a SEA agency is not just about comparing logos, it is above all a question of method, transparency and results that you can read in your pipeline. So we've brought together serious players, explained what they're really good at, and what to check before signing, so you can make a quick and clear decision.
Why Call Them : If You Want to Judge On SQL And on the Margin, not we have CTR. The team structures a short pilot with three hypotheses, creations that prove it and legitimate reporting, in a Google Ads approach detailed and pragmatic that goes from product flow to CRM feedback. Brands like Devialet, Aqualand, PrestaShop, Le Fooding, Coding Paris And Taboola Have already been successfully supported thanks to their Google Ads approach.
Ideal for : SMEs and ETI who are looking for a clear framework and an increase in power without piling up tools.
Why Call Them : established French player, positioned in performance with a real e-commerce and leadership history. Google Premier Partner certified according to their official presentation, which attests to a level of expertise and volumes managed.
Ideal for : e-retailers who want to structure Search and Performance Max and improve the Shopping flow.
Why Call Them : a company known for its rapid iterations and its performance roots, with Google Partner recognition can forward publicly.
Ideal for : Brands that want to accelerate quickly on Search and YouTube with a logic of experimentation.
Why Call Them : if your challenge is as much data as media, with the need to align BI, audiences and Google Ads purchases in a group setting.
Ideal for : ETI and major accounts that require strong governance and data integration.
Why Call Them : performance approach with an SEO mix plus SEA and an ability to link traffic and revenue.
Ideal for : SMEs and groups that want a simple business reading and clear trade-offs.
Why Call Them : experienced SEA team with an appreciated pedagogy and clean bases on Search and Shopping.
Ideal for : retailers with marked seasonality who want fine control of flows.
Why Call Them : a high-density senior firm, known for its SEA frameworks and its careful documentation.
Ideal for : structures that need a clear direction before scaling.
Why Call Them : if you need to harmonize accounts by market, align brands and secure the measure.
Ideal for : international brands and expanding DNVB.
Why Call Them : if you are looking for an actor who can orchestrate content, SEO and SEA to capture more intent.
Ideal for : SMEs that want a one-stop shop that can be controlled.
Why Call Them : Google levers at scale with access to betas and a real performance culture.
Ideal for : advertisers with substantial budgets and need for volume.
Why Call Them : if you want a data-oriented partner who is comfortable in several European markets.
Ideal for : scale-ups and EU groups with multilocal presence.
Why Call Them : clear support on the Search and Shopping side with an emphasis on customer understanding and measurement.
Ideal for : SMS ramping up on Google Ads.
There is no single winner. Choose according to your context: pilot 6—8 weeks oriented pipeline if you are starting out, Shopping flow and margin if you are an e-merchant, CRM feedback if you are in B2B. Always ask for an example of anonymized reporting before signing.
Control three simple elements: from numerical cases to the sale, a dashboard that you understand, and a clear test method with decision criteria. A Google Partner certification is a good signal, not a guarantee of results.
Plan a 6—8 week pilot with a media budget adapted to your basket and an agency package that covers set-up, creation and reporting. The total depends on the number of countries, catalog, and CRM integrations.
Google Ads captures intent and PMax can amplify delivery, but success comes mostly from a clean flow, fast pages, a well-organized catalog, and margin measurement. Test and keep what really improves the profit.
Ask for the eight-week test plan, the pace of committees, the list of deliverables, and a sample dashboard. Compare the clarity of the answers and the ability to explain without jargon.
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