Chance
The method for finding professional love
Studio Elias had the opportunity to rethink Chance's visual identity. Their new positioning, “the method for finding professional love”, deserved a visual identity that matched their ambitions. Chance is a social-impact company that supports people through career change with an approach combining human coaching and artificial intelligence.
The mission went well beyond simply aligning “mission and visual materials”. Its founder, Ludovic de Gromard, wanted to awaken minds through a unique, strong, impactful and powerful identity. We put all our energy into helping Chance become the symbol of professional fulfilment in France.
Different ideas behind the brand
The design team's inspiration came from Chance's ambition: to support life transitions with humanity and clarity. We drew on the worlds of personal development, care and positive technology to create an identity that is gentle, structured and optimistic, just like the role Chance plays in career change journeys.
The idea of taking your life back in hand, moving forward, movement. The idea of achievement, total fulfilment, a journey. The idea of connection, meeting, exchange, generosity. The idea of a click, a revelation, something extra for the soul, spiritual.
Many deliverables
We delivered to Chance a complete set of tools to embody and roll out its new visual identity across every touchpoint. A bespoke brand book brings together all the brand elements: logo, typefaces, colours, usage and principles of expression. To make the brand easy to adopt in practice, we also produced photo mock-ups, a series of bespoke illustrations, a web moodboard and a motion design module to bring the brand to life on its digital media. On top of that come ready-to-use deliverables: a LinkedIn banner, Instagram posts and a presentation template to ensure consistency across all internal and external communications.
Project follow-up
Throughout the project, rigorous follow-up was put in place to ensure the visual identity stayed consistent with Chance's strategic positioning. After an immersion phase to fully understand the brand's mission and challenges, we structured our exchanges around clear milestones. The deliverables (moodboards, creative directions, guidelines) were shared progressively to make decision-making easier. Each presentation led to in-depth discussions with the internal teams to align the art direction with the company's vision. Particular attention was paid to supporting the rollout, especially to ensure the new identity was properly integrated into the digital media, with specific follow-up on the web adaptation.
We worked with Elias to overhaul the fundamentals of the Chance brand identity, to make it more distinctive and memorable while keeping it flexible for our different media. We particularly appreciated their energy and drive, which let us move quickly while exploring many creative directions. The collaboration was very professional and constructive.
Romain Nicault, VP Revenue
Thank you
Thank you to Ludovic, Romain, Nico and Caroline for your trust and kindness.
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