You've decided to write content for your website's blog. It's a good resolution for 2023. I encourage you to keep it! 😁 In this article, I show you how to write a good article that Google will like... and that will help you improve your website's organic search ranking.
Let's go back to basics. First, let's define the terms.
SEO (Search Engine Optimization) is the set of practices for optimizing a website to improve its ranking in search engine results. It rests on several pillars: technical, authority and content. Here, we'll focus on content.
My goal is for you to leave with directly actionable tips for writing good content for your website. Good content is SEO-friendly, attractive and speaks to the reader.
You're going to learn how to write an article that will improve your site's organic ranking. Ready? 🚀
Before getting to the heart of the matter, I want to clarify one point: ranking.
It refers to your website's position in search engine results, here Google. To understand how you can write content that will help you rank well in these results, I need to tell you how Google ranks websites.
Ranking on Google is based on an algorithmic ranking system that uses hundreds of criteria to determine a website's relevance and quality for a particular search query. There are two types of search visibility: organic search (SEO) and sponsored links (SEA). As you'll have guessed, in this article we'll only talk about SEO.
I can't detail everything here (I'd lose 99% of my readers), but remember that Google's algorithm takes into account:
If you want to know more about the criteria Google uses to rank websites, I'll point you to this documentation (you may be among the 1% who read this far, thank you 😍) *
Writing for the web is an art. It's even a profession 💥
I can nevertheless serve you a few key principles of web writing on a (silver) platter.
In web writing, you need to please both Google's algorithm and your readers. To please readers, capture their attention and hold it, you need to write based on human psychology (hello, copywriting) and use the inverted pyramid principle. This principle consists of organizing a page's content starting with the most important information and ending with the least important.
Why spoil the ending? Because users tend to “scan” web pages rather than read them carefully, and this way they can easily find what they're looking for.
And of course, knowing the principles of copywriting will help you write articles that are not only interesting but punchy! To learn more about copywriting, I invite you to read this article on learning to write for your website 💎
The other key principles of web writing include:
The question everyone asks! ✌🏼
Now that all this is laid out, it remains to know how to write a good SEO article that both Google and your visitors will like.
Time for actionable tips. I'm sharing the checklist we use at Elias to ensure the quality of our SEO articles. It's a tool that will help you build an impactful, attractive structure, use keywords relevant to Google and your visitors, and make reading pleasant.
I invite you to refer to it every time and check that you tick all the boxes:
When you have won thousands of visitors thanks to your SEO content, a rebranding will take you to the next level (again 🚀). I am offering you our white paper on the keys to rebranding to successfully complete this project.
And don't forget that practice makes perfect ⚒ So get started!
*figure taken from my hat, we agree 👒
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