Every year, Figma Config has its share of surprises in store for us. And in 2025, the Figma team didn't just present one or two features... it redefined our relationship with digital creation. Publishing, free design, embedded content, AI, improving Dev Mode: everything went well.
Here is a complete overview of the new Figma products unveiled at Config 2025, so you don't miss a thing, whether you are a graphic designer, developer, or member of a product or marketing team member.
Figma Sites is perhaps the most striking announcement: a new option that allows you to create and publish a site directly from your Figma file. No need to export, code or use a third-party tool: you build your design as usual, you add real content, you set a few options... and you put online.
Simple, fast, accessible, and above all, integrated natively into the Figma ecosystem. A real revolution for freelancers, marketing teams, or anyone who wants to publish a landing page without a developer.
👉 In addition, you can always connect your design to Webflow for a more advanced site. We explain to you how in this article on the Figma plugin → Webflow.
Another strong announcement: Figma Draw. A feature designed to free up the gesture: you activate the Pencil option, you draw by hand, you add shapes, curves, textures and you can convert them at any time into vector, editable, stylable, animatable objects.
Figma Draw turns Figma into a real vector illustration tool, accessible to everyone. It's fluid, simple, accurate. And above all, it allows you to express ideas more intuitively in your prototypes or in your UI elements.
With Figma Make, the logic goes even further: you're just designing a site, you're creating a ready-to-use product. It is a publishing overlay that allows you to transform a model into a functional site, with real content, a responsive layout, customization options and a live mode.
Figma Make integrates perfectly with Figma Sites, but provides a more professional layer, designed for content creators, marketing teams, or products in the testing phase. A feature that brings Figma closer to WordPress or Webflow, while remaining easier to use.
Do you want to understand why Figma is still the preferred designer tool in 2025? We explain it to you here.
Figma Buzz is the editorial publishing tool integrated into Figma. A kind of mini-blog, or internal newsletter, that you can write, design, publish... without leaving your project.
Buzz allows you to add contextual content to your design: changelog, product note, storytelling, documentation, or team communication. Your text becomes an editorial, interactive, shareable prototype, and directly integrated into the interface.
Ideal for product teams, authors, marketers, and anyone who wants to make sense of the interface.
What we understand from this Config 2025 edition is that Figma wants to become more than a design tool. It is a platform where you create, share, publish, document, iterate. And all without leaving the interface.
If you want to learn or discover how to get the most out of these new features, we recommend this Figma tutorial in 5 steps. Perfect for beginners and pros alike
Every year is more than just a time to announce features. It is a conference that crystallizes Figma's vision on the future of digital design. This 2025 edition, which took place in San Francisco (and on YouTube for mortals), pushes even further the idea that Figma is becoming a central hub for creating, collaborating, publishing.
The event didn't just draw UI designers or FigJam fans. We saw communication teams, developers, startups, startups, trainers, product, content, illustration people... All united around the same idea: design is now a strategic entry point into the web experience.
With ads like Make, Buzz, or Sites, Figma does not seek to compete head-on with Webflow, WordPress or Notion. It seeks to link professions, uses, formats. And to give creators a unique playing field in which to think, build, and share. It is this logic of bridging disciplines that makes Figma Config more than just a “tech event”: it is a moment of rupture. A tipping point in the way we create for the web.
These Figma innovations are not just announcement effects. They're already changing the way design, product, and marketing teams build, test, and deliver experiences.
A freelancer can now deliver a complete site starting from a single.fig file, without having to go through a CMS or a developer. A startup can test a landing page in a few hours, publish it, and then adjust it directly. An agency can transform its models into public prototypes, directly integrating storytelling, text, and real content. And a product team can enrich their models with technical specifications, changelogs, or UX narratives via Buzz without changing the context or tool.
These features, like Figma Sites, Buzz, or Draw, don't just fill in the gaps. They offer a new way of working faster, with more impact, while remaining in a consistent and accessible workflow.
Figma Make, Sites, Buzz, Draw, Draw, Slides, Dev Mode... Each new feature further reinforces the idea of a central tool for all product professions: designers, devs, content managers, content managers, communication teams. And in 2025, Figma is no longer content with designing interfaces. It allows you to build real, shareable, publishable, editorialized experiences.
In short: Figma is no longer just a design tool. It is a complete digital creation tool.
