There is a before and an after. Before, you were designing in Figma. Then, you called on a developer, you went through Webflow or you got by with plugins and random copy and paste. Now? You design and you publish. With Figma Sites, we are entering a new era where design becomes executable, the prototype becomes a product, and the creator becomes a publisher. And yes, all of that, without leaving Figma.
Figma Sites is the major new feature announced at Config 2025, designed to transform your Figma space into a real website creation studio. Concretely, you can now create pages, organize them, customize them, and publish them directly from Figma. All without integrating code, without exporting to another tool, and without waiting for a developer to “see if he can do it in production”.
The concept is simple but revolutionary: you design your site from A to Z in an interface that you already know by heart. You add your content, your images, you regulate the navigation, you choose or create a template, you adjust the margins and the icons... and it's online. A real website, searchable, shareable, testable. Not a demo. Not a model. Not a prototype. A site.
What makes Figma Sites so exciting is that it's not just a quick publishing tool. It's a profound change in workflow. With this feature, Figma goes beyond its role as a simple design tool to become a real production tool. UI design is no longer an isolated step: it becomes the core of the product. The pages are built with real HTML/CSS structure logic, while maintaining the flexibility and intelligence of the Figma interface. Do you want to add a “hero” section? One click. A form? Easy. Managing mobile versions? Integrated. Everything is designed so that you can build, test, and publish like a pro, even if you're not a developer.
And for more technical profiles, Figma Sites also offers options for adding custom code, integrating scripts, or connecting third-party tools. In short, there is something for everyone.
In a world where everything is accelerating, where ideas must be tested quickly, published even more quickly, and adjusted in real time, Figma Sites provides a new solution: you design, you build, you publish, you publish, in one and the same space.
No more going back and forth between Figma models, dev tools, complicated exports, and multiple feedbacks to synchronize. There, the design becomes the site, and the prototype becomes a product. You can finally present a faithful, fluid, interactive rendering, without waiting for the end of a sprint, or negotiating a deadline with an underwater development team.
This is exactly the approach we adopted at Studio Elias for the project. Fuga. Fuga is a confidential brand with a strong positioning, for which we have designed a refined, sensitive digital experience, and totally designed as a complete product. From the tone to the artistic direction, each page of the site has been designed to consistently convey the brand universe. In a context like this, where design, content and publication must dialogue from the start, Figma Sites would have been a good tool to design and deploy the site fluidly.
Because that is the strength of this new feature: to allow creators, product designers, marketers and freelancers to no longer depend on a heavy production chain. To be able to evaluate an idea, a structure, a message, in real conditions, without friction. You design, you adjust, you publish. And above all, you remain in control of your creative intention.
Freelancers, marketers, product teams, solo designers, agencies... everyone can take advantage of this novelty. Figma Sites was designed to be accessible, flexible, and efficient. You can start from scratch or with a template, build your site section by section, and adapt the content to your target audience.
And it's no coincidence that Figma is pushing this feature now: the need for autonomy is everywhere. Teams want to try quickly, launch quickly, adapt in real time. Going through a classic dev cycle is often too long. And that's exactly what Figma is disrupting, by shortening the path between intention and action.
Do you want to get started but you don't yet master the tool? We thought of you. We wrote a Ultra clear tutorial to train you in Figma in 5 steps, in order to take all this into your own hands without any headaches.
So is Figma going to kill Webflow? Well no.
Figma Sites allows you to create simple, static sites that are very useful for tests, campaign pages, presentations, or portfolios. But as soon as you want to go further with CMS, advanced SEO, conditional logic, dynamic forms or API integrations, Webflow remains an essential ally.
Moreover, at Studio Elias, we sometimes use the Figma → Webflow plugin to take advantage of the best of both worlds. We talk about this in detail in our article Create your Webflow site with the new Figma plugin. The idea is not to choose between the two. It's about dealing with the right tools at the right time. And now, Figma Sites is adding a valuable option to that palette.
One of the greatest benefits of Figma Sites is that it gives creators the power to follow through with their idea, without technical dependence, without expectations. And that changes things radically:
We are moving on from design inspired At the design operational. And that's a game changer.
With Figma Sites, Figma is no longer just helping you design. It helps you realize. It gives you the means to test your ideas, to confront them with reality, to make them visible and shareable. And above all, it allows you to stay in the same workspace, whether you are a designer, developer, marketer, or content creator.
The web is becoming more fluid, more coherent, and faster to build. And that's great news for anyone who wants to create differently.
At Studio Elias, we love exploring these new areas. And we are convinced that Figma Sites will not just be talked about for a few weeks. It will permanently change the way we work, deliver, and collaborate.
Do you want to test, create, publish without barriers? Figma Sites is made for you.
