Overview
Where most generators produce pixel images, Recraft speaks directly to designers. Its main asset: vector generation. Illustrations, icons, patterns and graphic elements come out as SVG, editable in Illustrator or Figma.
Key features:
- Recraft V4 and V4.1 models (including a very fast Flash version), known for their art direction.
- Custom styles without training: drop in a few images and Recraft turns them into a reusable style.
- Mock-ups and production-ready design assets.
- API to plug the models into your own tools.
Pros
- Native vector output: a real plus for icons and illustrations.
- Style consistency across a whole series of visuals.
- Designer-friendly canvas interface.
- Affordable from $10 a month.
Cons
- Generated vectors often need cleaning up (extra points, shapes to simplify).
- Credits go quickly on the most advanced models.
- Check image ownership terms depending on whether you are on a free or paid plan.
Studio Elias’s recommendation
Recraft is one of the few AI tools genuinely useful in a visual identity project: rolling out an icon system, producing a consistent series of illustrations, testing patterns. Provided you start from an established art direction. It is not a logo generator: a brand’s symbol and typography are designed, drawn and protected.
FAQ
Is Recraft free?
Yes, the free plan gives limited credits. Paid plans start at $10 a month billed yearly.
Does Recraft really generate SVG?
Yes, that is its speciality: vector visuals export as SVG and can be edited in Illustrator or Figma.
Can I make a logo with Recraft?
You can explore directions, but a professional logo needs bespoke design and a trademark availability check.
