Do you want to make an impression with a memorable logo that reflects your business? You are in the right place! In this article, I am sharing with you the best resources to create the logo of your dreams 💭 You will have all the cards in hand to get there 🤫
Creating a logo is not for everyone. Nevertheless, Even if you are not a graphic designer you can do it. You need to train your eye, have the right processes and the right tools at hand.
As for the logo creation process, I am giving you the main steps:
1) Get inspired
2) Think
3) Create
4) Refine
That's all for me! 👋
(Hihi actually, I'm still here).
In fact, these steps are important because a good logo is a minimalist creation that is the result of a complex process. Not the other way around as inexperienced profiles may think 😉 A good logo is not a complex illustration that results from a minimalist process!
The work of creating your logo is done before its pure creation. You will need to be inspired, analyze the brand and the messages to be conveyed, and think before creating.
Your logo should be Smart, have a meaning, a reference to the company or its history. For example, the 3 icons in the Elias logo represent our 3 poles: a round for the design division, a diamond for the dev' pole and a triangle for the growth pole.
Also, your logo should be simple and minimalistic. There is no point in making it complicated, the important thing is that we can distinguish it. If you add too much detail, it becomes less readable. Choose your font carefully, according to the messages you want to convey.
The same goes for colors. We don't want a logo that's too busy. You will need to be able to make the right compromise between originality and readability.
Are you familiar with the brand platform ? If not, I recommend that you read this article! You'll learn how to ask yourself the right questions to create your own.
But don't panic, I'm giving you a remedial class:
The brand platform is a very powerful marketing document that synthesizes and formalizes brand identity. Here, it makes perfect sense. It is it that will allow you to immerse yourself in the right words, the right messages to convey through your logo. The mission of your brand, its raison d'être will have an impact on the choice of your logo. And yes. The idea is to connect all the elements together. But be careful! Your logo should not be a drawing of your products 👀
Do you see? A good logo is a minimalist creation that is the result of a complex process !
We stop the theory, we move on to practice. I am showing you the best resources! 🤩
Logo Book
Logo Archive
These two solutions will allow you to observe and examine a multitude of logos. You will learn more about trends, logo codes for different sectors, interesting shapes... It's up to you to rinse your eye 💧
You Work for Them
https://www.youworkforthem.com/
Font Share
Lineto
Google Fonts
Dafont
Abstract Fonts
https://www.abstractfonts.com/
Graphic Pear
https://www.graphicpear.com/fonts/
These sites will allow you to download the typography of your logo! You will find a multitude of different fonts, depending on the style you are looking for. Without or with serif, handwritten, special, decorative, minimalist... There is something for everyone. Although, let's remember, here it is not your personal taste that should guide your logo creation. It is your brand, your sector and your target.
Illustrator, if you already have graphic design skills.
Canva, if you are a beginner.
These two logo creation tools (their functionalities are not limited to that, we agree 😉) will allow you to design your logo. Gone are the days of pencil paper, it is in your best interest to create your logo graphically to make it professional and to be able to add it to all your supports.
Flaticon: https://www.flaticon.com/fr/
The Nounproject https://thenounproject.com/
Icon Monster
The design of your logo will probably involve the addition of an icon. This is not a must, but just in case I prefer to give you the best tools to find icons for your logo.
Jitter to animate your logo https://jitter.video/
Spline to model it in 3D https://spline.design/
Mockup world to present it https://www.mockupworld.co/
ls-graphics to present it https://www.ls.graphics/
Finally, to better project yourself in the use of your logo, you can use these tools. Jitter will allow you to add animation to your logo, which can help your content stand out.
A logo is the basis of your Branding ! But that's not enough to build your brand identity and establish its credibility. I recommend that you go and see what is happening on the graphic chart side.
And that's it, it was the toolbox to create your logo! If you don't have the courage to start this creative process, know that there are agency templates that will allow you to create your logo easily, quickly and cheaply.
However, these agencies (such as Scalgo or Logolivery) do not deal with the foundations of your brand, its strategy, or web deployment.
Conversely, we know a Very top agency that takes care of everything. We give you his nickname: Elias 🤭 👋
