Onward! I'll take you to explore The best logos of all time. I will also give you tips from graphic designers to create your own.
We're leaving 🚴🏻
First of all, before admiring the best logo creations, I suggest you come back to the theory. A good logo is unique, minimalistic and has meaning that is linked to the company, its history or its values. It reflects the identity of a brand and sets it apart from others. In short, a good logo makes your brand recognizable. To do this, it must be easy to remember and not contain too many details.
Are we moving on to practice? 👀
This logo had a global success ! Originally it was designed by Milton Glaser in 1977 in order to promote and boost the image and tourism of New York City. It is now available for a multitude of cities.
With this striped typographic logo, the technology company conveys the idea of speed and dynamics. The typography of this logo is the main differentiator of the logo.
Simple and effective, it is one of the logos the most recognizable in the world ! Used in London to indicate the subway (and public transport), it is the symbol of the city.
Immediately noticeable, it is one of the most famous logos in the world. It represents perfectly brand identity. If you want to know more about Apple's branding, I'm redirecting you to this article!
Created by a graphic design student who was only paid $35, this logo earned Nike a international recognition. It represents the wings of the Greek goddess Nike.
Its wave shape, its flamboyant red color and its vintage appearance make the Coca-Cola logo one of the most recognized in the world. THEoriginality pay!
Recognizable and intelligent, this logo plays on its bright colors and its use of negative spaces : between the “E” and the “X” is an arrow!
This logo is one of the most identifiable in the world. The golden arch represents the first buildings of the sign and suggests the chest of a woman.
The two intertwined Cs of monogram represent the initials of Coco Chanel. Simple, the logo echoes the geometric shapes and clean lines of the luxury brand.
It is a creation of the famous painter Salvador Dali designed in 1969. Since then, the logo has hardly changed!
A logo is a asset that is of great value for a company. Carolyn Davidson learned that the hard way. In 1971, this graphic design student designed the Nike logo for $35. A ridiculous amount, especially when you know that this logo has become mythical.
The least we can say is that Carolyn Davidson's work is worth more than she valued it...
If you don't value your work, why would the customer value it? 🤔
Philip Knight, the founder of Blue Ribbon Sport (which will become Nike) even said this about Carolyn's creation: “Well, I don't like it but maybe I'll get used to it”.
👉 There are two ways to look at the graphic designer's work:
In one case, Carolyn is selling one line. 35 dollars for one line, yes it's expensive.
In the other, Carolyn sells a brand identity. 35 dollars for a mythical logo, a brand universe around speed and victory, and a name derived from it, it's an insult 😤
And yet in both cases, the deliverable is the same.
Carolyn Davidson was belittling her work, as in the first case. She passed on her vision to her client.
She did not have confidence in her skills and she paid for it. (no bad pun 🤭)
A logo has a capital value for a company. Without his brilliant creation, one wonders if Blue Ribbon Sport would have been as successful as Nike...
PS: the story could have ended like this, but years later, Carolyn Davidson was offered 500 shares of Nike as a thank you ✨ Phew!
You are not a graphic designer and do you have a zero budget to create your logo? 💸 Here it is 6 graphic designer hacks to create an original and beautiful logo ! Attention, I do not guarantee that you will succeed in creating an iconic logo, but it's worth a try 😉
A lot of free fonts available on Google Fonts or on DaFont present Alternatives In italics and with different levels of fat. These alternatives are very different from the original version, which makes it possible to create an interesting and differentiating contrast. Pssst, to know the different types of logos, click here.
Your logo can be distinguished by the addition of a specific color. To make everything look harmonious, you can surround part of your text with a color, fill in the spaces formed by letter loops, or change the color of a letter.
You can choose Characters (glyphs) to add to your logo among the world's alphabets. Here are some suggested glyphs:
Armenian, Cyrillic, Thai, Arabic, Arabic, Arabic, Greek, Greek, Georgian, Rune, Tifinagh...
It's about giving a Just one letter from your logo. On Canva, it's simple, you have to use the frame letters found in the element library.
The idea is to give Contrast by creating the unexpected. Give it a try, you may be surprised 🤭
This way you can create a Break or Play on the Mirror Effect Between the same two letters.
⚓️ My dear adventurers, the trip is coming to an end. If you want to continue it, I invite you to leave here and join a new mission rich in knowledge: The top 20 resources for creating a good logo.
Can't wait to add your logo to the list of the best logos of all time 🤞
