Grid your layout, refine your UX, and open your eyes. Because this year, Config 2025 didn't just add options to the sidebar. Figma has clearly shown that it is no longer just a design tool: it has become a creative hub, a development tool, and almost a marketing department in itself.
Spoiler : we loved it.
San Francisco, London, YouTube, Twitter, LinkedIn... The whole world had their eyes on Figma Config. And for good reason: this 2025 edition clearly heralded a new era. Figma no longer just wants to help design interfaces. He wants you to be able to design, test, share, publish. And All That, Without Leaving Your File .fig.
So yes, the event looked like a Google conference. But behind the scenes, it was mostly UX/UI designers, developers, and marketers who felt the tide was changing. And the buzz was not long in coming: a more powerful, more open Figma, more Web-friendly Than ever.
Two new features largely stole the show this year: Figma Make and Figma Draw. Make is the direct answer to anyone who wants to make a site without coding, but without sacrificing flexibility. With this feature, you can now design and publish your own site from Figma. Layout, content, animation, typography: everything is customizable. And the generated code is clean, optimized, almost ready to rank in SEO. It Reminds You Webflow ? It's on purpose.
As for Figma Draw, it's a breath of creative freedom. You can literally draw on your model, create illustrations by hand, add texture, enrich the interface with emotion. You feel the Canva inspiration, you're touching Adobe's terrain, but with the smart interface touch of Figma.
Figma has officially removed the barrier between design and online site. With Figma Sites, the tool tackles an area hitherto reserved for platforms like Webflow, by offering an all-in-one experience: you imagine your layout, you add your content, you personalize each block, and you publish your site directly. No code to write, no file to export, and above all: no loss between the design and the final version. Everything is faithful, responsive, animated and designed for performance.
And if that sounds ambitious, at Studio Elias, we can see exactly where Figma is coming from. It is this logic of a complete digital product that we adopted for the project. . A site designed as a real visual and editorial ecosystem: a controlled design system, structured content, fluid interactions, and a strong coherence between UX, UI, and branding. This type of project, which combines creative requirements and product efficiency, is becoming the norm with tools like Figma Sites.
By directly integrating the publication into the design process, Figma transforms the model into a real living interface. We are no longer simply designing screens: we are creating an experience, ready to be tested, enriched, shared. A logical evolution of what we were already exploring in our article on Figma as the number 1 web design tool in 2025, and which now has a concrete, powerful application that is accessible to all teams.
Figma has not forgotten the developers. With a completely redesigned Dev Mode, we go from simply exporting specs to a real fluid collaboration between design and code. Everything is designed so that the developer directly understands the designer's intention: clean nomenclature, compatibility with code editors, well-generated CSS snippets, and clear component logic. It's also a way to avoid friction, save time, and optimize integration. We are on pixel-perfect, dynamic content, and a real shared design system.
Do you want to learn how to work well on Figma when you come from the world of dev or product? We recommend that you start with this Figma tutorial in 5 steps.
Let's talk about Buzz. Yes, Figma Buzz. A feature inspired by Substack To publish, document and share content within Figma itself. Practical for marketing or product teams who want to broadcast their progress, announce something new, or even publish an interactive roadmap. On the privacy side, Figma is strengthening its options with refined cookie management, better access control, and more readable adjustments to the terms of use. And as a bonus: more advanced integrations with tools like YouTube, LinkedIn, or even Facebook to test your prototypes in an environment faithful to the final product.
Config 2025 confirms that Figma is becoming a central tool, as much for designers, devs, as well as marketing teams. We're no longer just talking about UI, animation, or prototyping. We are talking about product collaboration, service flexibility, service flexibility, user experience, dynamic content, complete site, turnkey projects.
And with the rise of features like Figma Make, Figma Sites, or the new Dev Mode, it's becoming more and more difficult to justify using five different tools to create a site, an app, or a campaign. This is exactly what we explore in our article dedicated to The creation of a Webflow site using the Figma plugin : the unification of processes, from layout to publication.
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With Config 2025, Figma is no longer content to follow the trend. He creates it. It builds an ecosystem where design becomes executable, where content is collaborative, where code is readable, and where each team, from product management to marketing, can co-create in the same space.
At Studio Elias, we are convinced that this movement is more than a trend. It's a revolution in the way we think, design, and publish on the web. And if you want to make the most of it, we are here to help you get the most out of it. Because yes, Figma has changed, and so have we.
