Elias, Branding Studio, webflow partner

How to convert your Figma web design on Webflow?

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How to convert your Figma web design on Webflow?
20/03/2025
12
Min

You've spent hours (even days) fine-tuning your design on Figma, with each pixel in its place, each color carefully chosen... and now the big question arrives: how to transform this work of art into a real functional website on Webflow?

Don't panic! The good news is that Figma and Webflow are a great duo. One is the master of collaborative design and prototyping, the other is the ultimate tool for bringing these creations to life without (too) getting your hands dirty in code.

But now, converting a Figma web design into Webflow is not just a magic copy and paste. There are a few crucial steps to follow to prevent your site from looking like a poorly cut model in Paint.

In this article, we guide you step by step so that your transition from Figma to Webflow is smooth, without hair loss and with maximum efficiency. Ready to dive into the big no-code bath? Follow the guide! 🚀
Figma & Webflow

Figma and Webflow: the winning duo

If Figma and Webflow were a couple, they would be the perfect design and development duo. One is the creative brain, the other is the magician who turns ideas into reality. Why do these two tools go hand in hand? Spoiler: they were made to work together.

Figma, the master of design 🎨

Figma is the playground for designers. It allows design pixel-perfect interfaces, to collaborate in real time and to prototype interactions without a line of code. Her superpowers:

A fluid collaborative design : goodbye to.psd files that are exchanged by email, here everything is done online and in a team.

Interactive prototyping : test your user journeys before even a single pixel is developed.

Ultimate flexibility : components, global styles, auto-layout... everything for a clean and scalable design.

Webflow, the web architect 🏗

Figma is good, but at some point, you have to bring your project to life. And that's where Webflow enters the scene. It allows you to transform your models into a site interactive, responsive and ready to be published, without touching a line of code (or almost).

The advantages of Webflow?

A rendering faithful to your design : no need to beg a developer to respect your vision (we all know that this button should do exactly 32px high).

Advanced interactivity : animations, hover effects, dynamic interactions... everything is possible, without sacrificing your nights of sleep.

A site that lives beyond the model : we add content, we optimize SEO, we manage databases... in short, We go from static to dynamic.

Rebranding & web redesign for our client bigbuddy.fr

💡 Want to dig into Webflow? Take a look at our Ultimate Guide to Webflow in 2025 to become knowledgeable about the tool.

In short, Figma and Webflow is the perfect combination for a beautiful AND functional site. Now, time for practice: how do you transform your design into a real Webflow site? 🚀

The steps to convert your Figma design to Webflow

Now that your Figma design is ready, it's time to transpose to Webflow. You might be saying to yourself, “It's going to be simple, it's just drag & drop, right?” Well... practically. To prevent your site from looking like a model passed under a hydraulic press, follow these steps carefully.

Step 1: Optimize your Figma design before exporting

Before starting the integration on Webflow, it is essential to check that your Figma design is clean, structured and optimized. A well-organized file makes work easier and avoids time-consuming integration.

1. Eliminate chaos in layers

A messy design can quickly become a nightmare to integrate. It is important to name and organize its layers to find your way around easily.

  • Avoid files named “final_v2_definitif_last” that contain multiple versions of the same component.
  • Give Explicit names to your frames and layers (e.g. “Header”, “Testimonials Part”, “Footer”).
  • Remove unnecessary or hidden items that may add weight to the file for no reason.

2. Ensuring visual consistency and scalable design

A consistent design allows for smoother integration work and guarantees better scalability of the site.

  • Define global styles for colors, fonts, and spacings. This makes it possible to standardize the design and avoid visual differences once on Webflow.
  • Use Text styles to homogenize text sizes and prioritize them correctly (H1, H2, H3...).
  • Apply Auto-layouts to blocks that require dynamic organization. This makes it easy to adapt to different screen sizes.

3. Structuring elements logically

The organization of your file should allow a quick and intuitive conversion on Webflow.

  • Categorize items into well-defined groups and frames (e.g. a frame for each zone of the site).
  • Verify that each item belongs to a clear and distinct block, so that the layout is easily repeatable.
  • Use grids and columns to align the elements and maintain consistency throughout the design.

💡 Need a reminder on Figma best practices? Check out our Tutorial: learn Figma in 5 steps to make your model more effective before integrating it into Webflow.

Step 2: Use the Figma to Webflow plugin

Good news: you don't have to recreate everything manually. The plugin “Figma to Webflow” allows you to speed up the process by transferring part of your design directly into Webflow.

Figma to Webflow plugin

Why use this plugin?

  • He Automatically converts text styles, colors, and fonts.
  • It allowsavoid tedious copy and paste of each element.
  • It ensures a consistency of styles by keeping a correspondence between Figma and Webflow.

The limits to be anticipated

Although very useful, the plugin is not perfect and requires some adjustments after the import.

  • Complex layouts may not not be reproduced accurately, especially those using advanced auto-layouts.
  • Interactions and animations are not supported, they will have to be recreated manually in Webflow.
  • Some items may not be translated well into CSS classes, which can lead to unnecessary or poorly applied styles.

How to optimize its use?

  • Use the plugin to transfer the bases (fonts, colors, main configuration).
  • Manually check and adjust the hierarchy of styles and classes once in Webflow.
  • Plan a post-import design review to correct any inconsistencies.

Well used, this tool makes it possible to Save time, but it does not replace a careful and controlled integration.

Step 3: Recreate the page structure on Webflow

Now that the main styles and elements have been imported, it's time to put the foundations of your site by recreating a clean and evolving organization in Webflow. Good organization at this stage will facilitate integration, evolution and maintenance of the site.

Overview: Webflow interface for the web redesign of our client Fuga

1. Use sections and containers to segment the page

A well-constructed web page is based on a clear hierarchy of elements.

  • The sections are used to organize the main parts of the site (e.g. Hero, About, Testimonies).
  • The containers allow you to contain the content of each section by centering it and defining a maximum width.
  • A well-defined structure ensures a better readability of the code and greater flexibility for future changes.

2. Structure with Div Blocks for a flexible layout

Les Div Blocks are essential for organizing items within sections. They allow you to create content groups, to add margins and to optimize the layout of the blocks.

  • Employ Nested Div Blocks to create flexible layouts.
  • Consider applying flexbox or grid to manage the alignment and distribution of elements effectively.

3. Organize and name CSS classes rigorously

To avoid ending up with dozens of useless and redundant classes, it is essential to adopt a clear and logical nomenclature.

  • Name your classes according to their function rather than their appearance (e.g. .btn-primary instead of .blue-button).
  • Create reusable classes for The common elements (e.g. .card-container, .section-title).
  • Avoid adding hard styles in Webflow, use generic classes for gain in maintainability.

Once the layout is well defined, the next step will be toimport assets and optimize performance to ensure a smooth and fast experience.

Step 4: Import assets and optimize performance

Once the structure is in place, it is time to add the images and other media. But beware, poor asset management can Slow down the loading of the site and harm the user experience. Here's how optimize your files before integrating them into Webflow.

1. Export images in the correct format

Optimization starts as soon as Exporting from Figma.

  • Prefer the WebP format : lighter than PNG and JPG, it allows better rendering with reduced loading time.
  • Resize your images before importing : no need to have a 4000px wide visual if it is displayed in 800px on the site.
  • Avoid files that are too big : a 5 MB image for a logo is a problem. Compression and dimensional adjustment are essential.
Export file to Figma

2. Setting up Webflow for better performance

Webflow offers several options for optimize the media.

  • Activate automatic image optimization in the Webflow settings. This makes it possible to reduce their weight without significant loss of quality.
  • Use Lazy Load for off-screen images: they will only load when the user reaches them, which greatly improves the initial page load time.
  • Compress videos before importing them and give priority to external accommodations like YouTube or Vimeo if they are too heavy.

3. Test and adjust after integration

After adding your assets, test the speed of loading of your site with tools like Google PageSpeed Insights. If necessary, rework the size or format of the visuals to maintaining a balance between quality and performance.

The next phase is to integrate interactions and animations to boost your site and make it more engaging.

Step 5: Add interactions and animations

Animation and interactions are key elements for transform a static site into an engaging experience. They make it possible to attract the user's attention, to streamline navigation and to bring dynamism to the interface.

Webflow animations

1. Transposing micro-interactions from Figma to Webflow

Figma allows you to create interactive prototypes, but these animations are not not directly transferable in Webflow. So it will be necessary Recreate them manually using the tab “Interactions” in Webflow.

  • Identify the animations planned in Figma : transitions, hover effects, progressive appearances...
  • Create interactions on the corresponding elements in Webflow using the appropriate triggers (scroll, click, hover, load...).
  • Test each animation to check that it is displayed fluidly and naturally.

2. Some ideas for animations to integrate

The animations must be subtle and functional, without burdening the user experience.

  • Winter effect on buttons to make them more engaging and improve interaction.
  • Scroll animation to gradually reveal blocks as you navigate..
  • Parallax effect to give more depth to the visuals and to include dynamism to the layout.
  • Micro-animations on icons and CTAs to guide the user without disturbing his navigation.
  • Conditional animations (e.g. displaying a message after a user action) to enrich the experience.

3. Avoid common mistakes

  • Do not abuse it : too many animations can slow down the site and distract the user.
  • Test on mobile : some animations may be poorly adapted to smaller screens and require adjustments.
  • Optimize fluidity : animations must be fast and responsive to avoid unpleasant latencies.

Well dosed, these animations allow to improve the user experience and to add a touch of professionalism to the site. All that's left to do is test everything to make sure that each interaction works perfectly.

Step 6: Test, Test, Test (and Test Again)

Well done, your site is almost ready... but we still need to make sure that it works everywhere and for everyone.

🔍 Check for display bugs

  • Test on different browsers (Chrome, Safari, Firefox... even Edge, we don't judge).
  • Test on mobile and tablet to adjust for small responsiveness flaws.

📈 Optimizing SEO and performance

  • Verify that All images have an ALT attribute.
  • Test site speed with Google PageSpeed Insights.
  • Make sure that the Hn tags (H1, H2, H3...) are well used to improve referencing.

And after? Your site is ready to be launched! 🚀

Congratulations, you have transformed your Figma design into a real functional Webflow site. One last check, one last optimization, and all you have to do is click on “Publish”.

If you want to go further, take a look at our Ultimate Guide to Webflow in 2025. And if you ever want to delegate all of that, guess what? At Studio Elias, we're here for that! 😉

Bonus: Mistakes to avoid when converting Figma → Webflow 🚨

Even if you follow the guide to the letter, there are always a few pitfalls that can turn your beautiful integration into Digital nightmare. Here it is The most common mistakes and how to avoid them:

Not structuring your design correctly on Figma

The problem : A cluttered design, with no clear organization, with unnamed layers and inconsistent margins.

The solution : Use global styles, components, and well-defined frames. The cleaner your Figma is, the easier it will be to manage your Webflow.

Wanting to import everything directly with the Figma to Webflow plugin

The problem : The plugin is super practical, but it Doesn't do everything. Some layouts don't translate well, and CSS styles and classes still need to be reworked.

The solution : Use the plugin to get the essentials (texts, colors, fonts), but be prepared to refine the layout manually.

Figma & Webflow

Forget mobile optimization 📱

The problem : Your site is sublime on desktop... but disastrous on mobile. Too big text, misplaced images, overflowing blocks...

The solution : Adopt a Mobile-First mindset! Test the mobile version regularly and adjust the styles accordingly. Webflow allows you to see the different screen sizes live, so use them!

Neglecting the performance of the site 🚀

The problem : A site that takes 10 seconds to load because the visuals are too heavy and the animations are too complex.

The solution :

  • Compress your content and use WebP instead of PNG/JPG.
  • Activate Lazy Load to only load visuals when they appear on the screen.
  • Limit heavy animations : too many interactions kill the interaction.

Do not test before going live 🛠

The problem : You click “Publish” too quickly... and discover afterwards that some elements do not work as expected.

The solution : Test, test, and test again ! Open your site on different browsers and devices to detect possible display bugs.

Custom animation for the hero section for our client Shiperise.com

Conclusion: one last check before publishing 🚀

Before clicking on “Publish”, check these points:

Structured and well-organized design on Figma

Clean import into Webflow (and manual adjustments made)

Responsive site on mobile and tablet

Performance-optimized images

Display and interaction tests carried out

If all is well... Well done! 🎉 Your Figma webdesign has been transformed into a smooth, efficient Webflow site ready to conquer the web.

And after? (spoiler: you have a site ready to launch)

That's it, mission accomplished! Your Figma design has become a functional and responsive Webflow site. You can finally breathe... or almost.

Because a website is like a green plant (or a Tamagotchi, for the nostalgic): it must be maintained, optimized and improved over time.

Final tips for going further 🚀

📚 Training in Webflow You have set foot in the Webflow universe, why not deepen your skills? Discover our Ultimate Guide to Webflow in 2025 to explore all the possibilities of the tool.

🔍 Think about the evolution of the site A site is never completely finished (unless you like sites that are frozen like 2005). Ask yourself these questions:

  • How to improve navigation and the user experience?
  • What content should you add to keep your site alive and engaging?
  • Have you optimized SEO to attract natural traffic?

🤝 Need a hand? If you want an even more efficient, interactive and optimized site, Studio Elias is there to support you.

Conclusion

Figma and Webflow are an unbeatable duo : one allows you to create a perfect model, the other gives it life fluidly. But like any good superhero, they require a bit of organization and method to work together effectively.

With a little patience (and a few liters of coffee), you can transform any Figma web design into a professional, fluid and responsive Webflow site.

And if you ever don't want to bother with all that... that's what we're here for at Studio Elias 😉.

Elias, Branding Studio, webflow partner

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