Creating a website in 2025 is a bit like choosing between an electric scooter and a competition motorcycle. Both allow you to move forward, but not with the same speed, comfort, or freedom. And that's exactly what's at stake in the match Wix vs Webflow.
On the one hand, Wix, the choice of simplicity. A platform that takes you by the hand with its drag-and-drop editor, its predefined models and a clear promise: create a site easily and quickly, without touching a single line of code.
On the other hand, a tool designed for ambitious creators. Webflow offers a Infinite customization, advanced animations and improved SEO. In short, a playground for those looking for a scalable and efficient platform.
So what solution should you choose in 2025? Do these two tools meet the same needs? If you are looking for a basic showcase site, Wix seduces by its simplicity. But for a professional project requiring more flexibility, you have to go further.
In this article, we review their strengths and weaknesses: design, features, SEO, hosting, customization, and cost. The objective? Help you determine which platform is the best fit for your initiative.
And if you are already convinced by a more advanced solution, we also give you some tips to improve your site and avoid common mistakes. To go further, consult The ultimate guide to Webflow in 2025, which explores everything that this platform has to offer.
Let's go, let's go! May the best website builder win! 🚀
If you had to learn to cook, would you opt for a frozen dish that was ready in three minutes or a gourmet recipe that required patience and precision? It is exactly The difference between Wix and Webflow in terms of handling.
Wix focuses on simplicity with a drag-and-drop editor, allowing you to move items with the mouse without worrying about code. Pick a template, adjust colors, add text, and your site is ready in no time.
Conversely, Webflow offers a more advanced approach. Its interface may seem more complex at first, as it gives total control over personalization. Unlike Wix, where everything is predefined, this solution works like a real web design tool, with precise parameters for design, positioning, and CSS styling.
With Wix, you can create a website in a few hours without any technical skills. It's a great option for those who want a site that's fast, efficient, and hassle-free.
But that speed comes at the expense of control and personalization. If you want to make major changes to a Wix design, you can quickly run into limits.
Webflow, on the other hand, requires more investment, but offers total freedom. It's like going from a wheeled bike to a professional mountain bike: it takes a bit of time to adapt, but then you ride where you want. Optimizing your site from the start requires a bit of thought, especially in terms of structure, SEO and user experience, but it's clearly worth the effort.
If you are an entrepreneur, coach, artist, or blogger and need a basic website without technical complexity, choosing Wix is a quick and effective solution. It's perfect for small businesses, freelancers, and personal blogs who want a functional site without spending hours on design.
On the other hand, if your site asks real design flexibility, advanced scalability and performance, Webflow is the best option. It is the ideal tool for:
If you want to design a successful landing page, Webflow is a major asset thanks to its total control over design and optimization. In fact, we explored in detail the reasons that make it a great option in Why develop your landing page on Webflow in 2025.
In summary, Wix guides you step by step but imposes limits, while Webflow offers total freedom, at the cost of a more demanding learning curve. The choice therefore depends above all on your ambitions and needs.
If you like ready-to-wear, Wix offers a nice range of predefined templates that allow you to create a website quickly. The templates are well designed, modern and optimized for express online delivery. You select a template that you like, you change the colors, add your texts and off you go!
But... there is a big catch.
Customization is still very limited. Once you've chosen a template, you can't change it without redoing everything. And if you want to change the layout or add specific elements that are not provided for in the editor, it's mission impossible.
As a result, all sites built on Wix end up looking the same, because the customization options are framed to remain simple to use. If you have a clear vision of your design and want a true brand identity, you may feel cramped with Wix.
If Wix is a paint-by-numbers box with shapes already drawn, Webflow is a blank canvas ready to be transformed into a masterpiece.
Webflow offers a 100% customizable editor, where you control each element of your site. You can edit HTML, play with CSS and JavaScript, and create a completely unique user experience.
It is the perfect tool for:
And unlike Wix, you'll never be limited by a template. Everything is adaptable, modifiable and optimizable, which makes it possible to obtain a tailor-made site, without technical constraints.
Let's take a concrete example:
A good example? Look at the sites of design agencies that use Webflow (😎): their interfaces are fluid, modern, animated and designed without limits.
With Wix, you are often forced to use third-party applications to add specific functionalities (advanced forms, animations, e-commerce, etc.). The problem is that these apps can weigh down your site and limit design consistency.
With Webflow, everything is native. You can:
✅ Create advanced animations without coding
✅ Add interactions by scrolling, hovering, clicking
✅ Edit every detail of the design without restrictions
And above all, Webflow facilitates the integration of external tools such as Zapier, Shopify, and JavaScript, which opens up a much wider range of possibilities than Wix.
Webflow does not limit creativity. A developer can design a site exactly as they imagine it, without model constraints or technical restrictions.
Wix, on the other hand, imposes a predefined framework that simplifies creation but greatly reduces the possibilities for customization. It is suitable for classic projects, but for a strong and differentiating identity, it quickly reaches its limits.
In conclusion: if you are looking for an aesthetic, unique and evolving site, Webflow is definitely the best option.
Having a website without good SEO is like opening a store in the middle of the desert without traffic signs. Even if you have the most beautiful site in the world, if no one can find it on Google, what's the point?
Positioning is one of the most important elements for attract visitors without paying for ongoing advertising. Good referencing allows:
But be careful, SEO is not limited to keywords! It also depends on the loading speed, the structure of the code and the quality of the web hosting.
This is where the difference between Wix and Webflow becomes obvious.
Historically, Wix was known to be a search engine optimization nightmare. The first sites on Wix were built in Flash (yes, it was a different era...), and even if today the platform has made efforts, it is still limited.
Why?
In short, Wix makes efforts, but if you want a high-performance site for SEO, there are still limitations that will hold you back sooner or later.
If Wix is an automatic car where you have little control over performance, Webflow is a Formula 1 car that you can tune to the smallest detail.
In summary: 🚀 If you want an SEO-friendly and efficient site, Webflow is clearly the best option. It allows you to master every detail of natural referencing, without depending on external applications.
Moreover, if you want to know how to maximize your natural referencing on Webflow, we recommend our Ultimate Guide to Webflow in 2025, where we further detail the benefits of Webflow for SEO.
So, Wix or Webflow for SEO? The winner is clear: Webflow wins hands down! 🚀
Having a website is good. Having a site that loads in a flash and doesn't crash as soon as there is a bit of traffic is better. The speed and reliability of a site are essential to offer a good user experience and improve its ranking on Google.
So, between Wix and Webflow, who offers the most efficient hosting? Spoiler alert: Webflow is giving Wix a big slap on this point.
Wix offers web hosting included in its plans, which is handy if you want to manage everything from a single platform. In theory, it's a good idea. But in practice, that comes with limitations.
👉 Conclusion? Wix hosting does the job for a basic site, but if you want a fast and efficient site, you'll have to look elsewhere.
While Wix is hanging out on the asphalt, Webflow is driving a Ferrari on a clear highway.
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If your site takes more than 3 seconds to load, 53% of mobile visitors leave immediately.
In other words, a slow site = an abandoned site. And an abandoned site means fewer customers, fewer conversions, and fewer sales.
With Webflow, you have the total control over performance optimization. You can:
✅ Make your Webflow site more efficient so that it loads in less than a second.
✅ Avoid slowdowns caused by third-party applications (unlike Wix).
✅ Improve your SEO score and conversion rate through a better user experience.
Wix does what it can, but Webflow totally crushes it in terms of speed, reliability, and optimization.
If you want a fast, efficient site that is well referenced on your browser, Webflow is the obvious choice. 🚀
If your site needs to manage dynamic content (blog, portfolio, product sheets), CMS management is a key criterion.
Wix offers simple content management with blog and image gallery features, but everything is limited to predefined templates.
Webflow allows you to structure and display content dynamically with total freedom.
For a blog or a site that requires regular updates, Webflow is much more efficient.
Wix makes it easy to create an online store, adapted to small structures.
Webflow allows total control over design and user experience.
If you're looking for a simple online store, Wix fits the bill. For optimized and customizable e-commerce, Webflow is preferable.
Wix works with its own internal applications, but extensions are often expensive and can slow the site down.
Webflow is easily integrated with other tools:
Wix is suitable for simple sites with few customizations and integrations. Webflow, which is more scalable, offers total freedom to manage content, customize design, and connect external tools. For a project that needs to evolve, Webflow is the best choice.
Wix attracts users with a free plan, ideal for testing the platform without commitment. But this plan has several limitations:
To remove these restrictions, Wix offers several premium plans, ranging from basic to VIP. These subscriptions allow you to get a personalized domain name, increase storage space, and access more features. However, even with a paid subscription, some customization and integration limitations persist.
Unlike Wix, Webflow does not offer a free plan to publish a site on a custom domain name. Its offer is more oriented to professionals and businesses, with subscriptions that include from the start:
The initial cost of a Webflow site can be higher, as it often requires the support of a designer or developer. But this approach guarantees a site that is more efficient, scalable and adapted to the specific needs of the project.
Wix is an economical alternative for those looking for a site that is simple and quick to set up. But its limitations can become an obstacle for more ambitious projects.
Webflow, on the other hand, represents a larger investment, but offers a complete, flexible and scalable option, ideal for businesses and projects that require strong customization. In the long run, the cost is offset by the performance and freedom offered.
Wix is suitable for small projects requiring a fast and simple site, ideal for freelancers and small businesses without advanced technical requirements. But as soon as a project evolves, its limitations in personalization and SEO can be a problem.
Webflow is designed for businesses looking for an efficient and scalable site. Startups, SMEs and ambitious brands find it a flexible tool, offering a tailor-made design, a powerful CMS and better SEO optimization.
More and more freelancers and agencies are adopting Webflow for its flexibility and performance. Unlike Wix, it allows you to create sites without compromising on design or technical performance.
To better understand the differences between working with an agency or a Webflow freelancer, read Webflow website: the pros and cons of freelancers vs agencies.
For a professional and scalable site, Webflow is a much better choice than Wix. It requires more investment, but guarantees greater flexibility and quality.
Creating a successful site is not limited to choosing the right platform. A good Webflow site must be optimized from the start, both in terms of design and SEO. This is where a specialized agency comes in, capable of:
Personalized support saves time and avoids mistakes, by guaranteeing an efficient and effective site as soon as it is put online.
With our Pirate Offer, we deliver a turnkey Webflow site, designed to meet your specific needs.
The Studio Elias Pirate Offer is the ideal alternative for those who want a powerful, scalable and optimized Webflow site without compromise. You benefit from all the power of Webflow, without worrying about the technique.
The choice between Wix and Webflow depends above all on your needs and ambitions.
Wix is a simple and accessible solution, perfect for a site that is quick to put online without advanced technical requirements. But its limited customization, its SEO performance and its lack of flexibility make it a tool that quickly reaches its limits.
Webflow, on the other hand, is designed for professional projects, offering total freedom on design, a powerful CMS and optimized performance. It requires a little more investment in time and budget, but guarantees a scalable and efficient site, ideal for startups, SMEs and ambitious companies.
If you want a turnkey Webflow site, efficient and optimized from the start, our Pirate Offer at Studio Elias is the ideal solution. We help you create a personalized, fast site designed to convert.
Wix for a simple site, Webflow for a powerful site: the choice is made.
