We're not going to lie to each other: rebranding is more than just changing the logo and finding a new trendy color. It's like an extreme makeover, but for your brand. Behind it, there is a lot of calculated work, a profound reflection on brand identity, positioning, the message you want to get across to your customers... In short, a real project!
And who says construction site, says budget. Whether you are a startup that wants to stand out in the market or an established business that needs a boost to stay in the game, rebranding can quickly become an important part of your spending. But don't worry, it's a investment. A good rebranding is an opportunity to breathe new life into your business, to reach a new target and to ensure the sustainability of your brand image.
At Studio Elias, we know that talking about a budget is often a source of stress (we see it with our customers). So how much does it really cost to transform your brand image in 2025? Follow the guide, we'll tell you everything, without fuss and with a touch of humor, as usual.
You might think that a rebrand is just a new color palette and a brand new logo. But in reality, it's a much deeper process that touches on the very DNA of your business. And who says in-depth work, necessarily says a substantial budget.
Why? Because behind a change in image, there is a real brand strategy, marketing thinking and careful execution to prevent your new identity from going unnoticed or, worse, from being a failure. A rebranding is not limited to a question of aesthetics, it is a transformation that must be thought out to the smallest detail.
Rebranding is like redoing your entire apartment instead of simply changing the color of the walls. It is not enough to add a new logo and change the typography to give a new dynamic to your business. Successful rebranding is a balance between strategy, design and marketing. It must align the brand with its market, its values and its target audience 🎯
Change can be motivated by several factors: an outdated positioning, a loss of attractiveness, a desire to reach a new audience or to modernize your image to stay in step with the times. Whatever the reason, it's essential not to limit yourself to a simple graphic redesign. A good rebranding is based above all on strategic thinking to ensure its relevance and effectiveness.
Rebranding is more than just a new logo. It includes several elements that, combined, explain why the bill can quickly rise.
Visual identity
Visual identity is often the first thing to review. A striking logo, a coherent graphic charter and a selection of suitable colors give the brand a strong and memorable image. These elements should be designed to reflect the personality and values of the company, while remaining recognizable and timeless.
Naming
In some cases, rebranding involves a name change. This type of transformation has far more profound implications than it seems. It is necessary to rethink all communication media, warn customers and partners, and above all anticipate the impact on referencing and reputation. Changing your name means starting (almost) from scratch in terms of visibility, and it requires a carefully planned transition to avoid losing recognition.
Strategy
Brand positioning and messaging are also at the heart of the process. It is not enough to review the appearance of the business, you also need to rethink the way in which it communicates with its customers. A strong brand is built with clear and impacting messages that reflect its DNA and its commitment to its public. This part of the rebranding is essential to give meaning to the transformation and ensure its consistency across all communication channels.
Website
Finally, a redesign of the website is often essential. A rebranding generally involves updating the content, a new design and sometimes even redesigning the user experience to better meet the expectations of the public. The website is often the first point of contact with customers, and it must be up to the new brand universe.
All of this explains why rebranding can be expensive. It is not just a new facade, but a profound transformation that must be thought out and executed with precision.
A rebranding can transform a company's image... or completely destroy it if it's poorly thought out. Strategic mistakes, lack of clarity, disconnection with the public: there are many pitfalls that await brands in search of renewal. To avoid these missteps, we invite you to read our detailed article: TOP 7: THE WORST MISTAKES TO AVOID WHEN REBRANDING. But in the meantime, here are a few key things to keep in mind.
Rebranding should never be a simple desire for something new. If the brand changes its identity without good reason or without alignment with its goals, it risks losing credibility and causing confusion among its customers. It is essential to have a strategic vision and to know exactly why this transformation is necessary.
A successful rebranding should speak to those who keep the brand alive: customers and employees. Not integrating these stakeholders into the thinking process can lead to an identity that is disconnected from the reality of the market. Taking into account expectations, feedback and the image perceived by the public is essential to avoid rejection or misunderstanding.
Changing a logo or name is not enough: you have to support the rebranding with clear and fluid marketing. Launching a new identity without explaining the process can disrupt customers and weaken the brand image. A well-orchestrated transition, with a strong message and a coherent deployment strategy, is essential for this transformation to succeed.
Rebranding doesn't have to be just about design. He must reflect a deeper evolution, in line with the values and mission of the company. Redesigning a logo and a graphic charter without reviewing the positioning, message and overall experience risks being a superficial and ineffective operation.
The price of a rebranding depends above all on the level of support sought. Between a freelancer, a specialized studio and a complete agency, price differences can be considerable. It is not only a budget, but also a question of needs, ambition and scope of the project.
Hiring a freelancer is often the most affordable solution, ideal for young brands or SMEs with a limited budget. With a good independent designer, it is possible to obtain a new, well-designed visual identity, with a logo, a graphic charter and some communication media.
However, freelancers generally work alone, which means fewer resources and an approach that is often more graphic than strategic. He may come up with interesting ideas, but he won't always have the expertise to completely rethink the brand image in depth. This option is especially suitable for businesses that want to modernize their identity without changing their positioning or message.
The studio is often the best compromise between expert support and a reasonable budget. Unlike freelancing, a studio combines several skills combining strategy, design and communication. It provides a more global vision and a more structured process, without falling into the burdens of a big agency.
At Studio Elias, the approach is meant to be comprehensive, while remaining agile and creative. We support high-potential brands in redesigning their identity, by integrating both rebranding strategy and striking design. Our recent projects, such as those carried out for Fuga, BigBuddy and Pipole, illustrate this approach that combines visual impact and strategic relevance.
Branding agencies are generally aimed at large companies, international brands or structures in need of profound transformation. Support goes well beyond design: it includes in-depth market analysis, consumer research, and a complete overhaul of brand identity and communication strategy. This comprehensive approach ensures a coherent and effective transition, ensuring that each element of the branding perfectly reflects the vision and goals of the company.
Budgets can quickly reach several tens or even hundreds of thousands of euros, depending on the size of the company and the complexity of the project. A major rebranding, such as those carried out by giants like Uber, Airbnb or Pepsi, involves global deployment and considerable investments to ensure a successful transition on all media and with all audiences. To better understand the different costs and avoid unpleasant surprises, we have detailed the factors that influence the price of a rebrand in our dedicated article: How much does an agency rebrand cost?
The choice between a freelancer, a studio or an agency therefore depends on your ambitions, your budget and the level of support you are looking for. A well-thought-out rebrand is a strategic investment, and choosing the right partner is essential to avoid a superficial or ineffective result. An agency brings extensive expertise and a long-term vision, making it a preferred choice for companies looking for a solid and impacting repositioning.
At Studio Elias, we don't rebrand just for the pleasure of changing a logo and redesigning a color palette. Our approach is based on true strategic thinking, designed to align your brand with its market, values, and target audience. And that's where our Pirate offer comes in.
Why “Pirate”? Because we don't just follow trends or apply ready-made recipes. We think that a good rebranding should be daring, impacting and above all, tailor-made. We prefer to navigate off the beaten path, building a strong identity that is unlike any other.
Here, no bland or formatted branding. Our objective is to create a brand image that is powerful, consistent and ready to make an impression. A rebrand should make sense, tell a story, and generate real impact. At Studio Elias, we rely on an approach based on concrete insights, thoughtful design and a strategy that goes well beyond aesthetics.
The Pirate offer is a turnkey rebranding offer, designed for businesses that want to take a step forward in their growth. A branding that is not only beautiful, but that really makes a difference on the market.
Rebranding is not just a question of aesthetics, it is a response to market changes and consumer expectations. In 2025, more than ever, it is a strategic lever for gain visibility, credibility and relevance.
Brands can no longer be satisfied with a beautiful logo and generic discourse. Today, authenticity has become a necessity. Consumers are more attentive to the values held by businesses, and those who are genuinely committed to topics such as eco-responsibility or inclusion score points. A well-thought-out rebranding makes it possible to reflect these commitments and to bring meaning to the brand identity.
With massive digitalization, coherence between all media has become a major challenge. A brand must be recognizable and striking, whether on a website, a mobile application or a social network. A redesign of the visual identity and the tone of communication makes it possible to adapt to new uses and to ensure a homogeneous presence on all channels.
Finally, the competition is tougher than ever. With the multiplication of offers and players on the market, differentiating yourself has become vital. A strong brand identity is not limited to a pretty visual: it must capture the essence of the company and leave a lasting impression on the minds of consumers.
Changing your image should not be seen as a simple cost, but as a real long-term investment. A strong brand inspires trust and attracts more customers. A well-conducted rebranding makes it possible to align the company with its ambitions and to position itself as a key player in its sector.
A coherent and impacting image also reinforces the perception of value. A brand that takes care of its branding can afford to sell more, because it conveys an impression of quality and expertise. It's not just about being visible, but about being seen as a reference.
Finally, companies that regularly invest in their image are often the ones that last. The market is changing, so are consumer expectations, and a brand that knows how to adapt remains relevant and efficient over time. A well-thought-out rebranding therefore makes it possible to prepare for the future and to ensure the growth of the company in the long term.
Rebranding is not a decision to be taken lightly. It is a strategic turning point that impacts brand image, customer perception and the company's place in its market. Poorly thought out, it can lead to confusion and loss of credibility. But well executed, it makes it possible to attract new customers, strengthen reputation and align the brand with its ambitions.
Whether with a freelancer, a studio or an agency, choosing the right partner depends on your budget and needs. A small visual refresh may suffice in some cases, while a complete redesign will require in-depth expertise and strategic support.
At Studio Elias, we don't rebrand just for the sake of change. We are rethinking brand identity with meaning, style and a tailor-made approach that allows companies to stand out in the long term. If you are looking for a rebrand that is like no other and that places your brand where it deserves to be, we are here to discuss it.
Good branding is not just about aesthetics, it is a powerful lever for the future of your business. So, ready to take action?
